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Shein warns EU €3 customs duty could hit European sales

Irish shoppers face a €3 per item customs duty on low-value ecommerce imports following the end of the exemption in July. Shein warns the European sales impact could match or exceed the hit in the US.

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Linocut print of flattened parcel boxes and packing tape on an Irish kitchen table

Shein warns the EU’s €3 duty could match or exceed the sales impact of losing the US small-parcel exemption, according to RTÉ. For Irish shoppers, a €3 per item customs duty replaced the exemption for imports under €150 at the start of July.

At a glance

What changes
Duty-free exemption for imports under €150 ended
From
Start of July
Cost
€3 per item customs duty
Irish facility
Rathcoole warehouse opened in June
On this page

What Irish shoppers now pay in duty

The duty-free exemption for imports under €150 ended in Ireland and other EU states at the start of July. A €3 per item customs duty replaced it, according to The Irish Times. The change applies to low-value ecommerce imports.

For a worked example, three items each subject to the €3 duty would carry €9 in customs duty: 3 × €3 = €9. That figure covers the customs duty alone. Read the total shown for your order before paying.

What happened to Shein’s US sales

Shein’s US revenue fell 14.3% to $2.04 billion in the first quarter. The company reported a $99m quarterly loss, citing slowing sales after the US removed its duty exemption on small packages and a one-time accounting charge, according to RTÉ.

In response to higher US duties, Shein said it is pursuing options including raising prices in the US market. Its warning about Europe concerns the effect on sales: the company says the EU duty could match or exceed the impact it saw in the US.

Shein’s Dublin warehouse opened in June

Shein opened a 16,000 sq ft warehouse and ecommerce logistics facility in Rathcoole, Dublin, in June, according to the Irish Examiner.

Europe accounted for about one third of Shein’s revenue in 2025, according to RTÉ. The EU is a key market for the company, which issued its European sales warning.

Questions

What is the Shein customs duty in Ireland?

A €3 per item customs duty replaced the exemption for imports under €150 at the start of July. It applies to low-value ecommerce imports in Ireland and other EU states.

Has Shein said it will raise prices in Ireland?

Shein’s stated options include raising prices in the US market in response to higher US duties. Its European warning concerns a sales impact that could match or exceed the effect it saw in the US.

Where is Shein’s warehouse in Ireland?

Shein opened a 16,000 sq ft warehouse and ecommerce logistics facility in Rathcoole, Dublin, in June.

Sources

  1. RTÉ: Shein flags tariff hits after posting quarterly loss, read 27 July 2026
  2. Irish Examiner: Shein profits suffer as tariffs and Middle East war hit hard, read 27 July 2026
  3. The Irish Times: Shein slumps to loss as EU and US trade tensions hit fast-fashion retailer, read 27 July 2026

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WeightCarrierPrice
1 kgGLS1–3 days€9.74
2 kgGLS1–3 days€9.74
5 kgDPD1–2 days€10.77

Prices checked Monday, 12 October.

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